If writing powerful sales copy is not your strength then the idea of writing a set of emails is a job that is always put off. Unfortunately it is a task that cannot be shirked if you want to get the best out of your email list and use the auto-responder facility. It is a well known fact that most sales hardly ever come from the original visit to the product website. The prime goal of the landing page is to capture the email address of someone who has asked to be kept informed of future developments. It is the job of the auto-responder emails to pursuade the visitor to place an order.
What is the killer content in these emails? You could just write about what you had for dinner, or some other factual topic of interest. This type of email can be important when building trust with your readers, but unfortunately they don’t make any money.
If you want to make real money, you need to be able to write professional emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could save the money that the outsourcing costs and retire with it instead! Good sales copy is very expensive!
What do you have to do to write killer emails for your auto-responder, yourself?
Well there is a well proven three email approach that works in almost every case. The principles are simple and the skill lies in thoroughly knowing your product. It is important to understand the overall approach that the auto-responder emails must conform to.
Email 1. This first email is all about building a relationship . This is a first contact email, one which states very clearly what the product features and benefits are. This email acts as a foundation and puts the product in context and tells why the reader will not be able to live without the product.
Email 2. The second email is critical. The first email described the product. so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that removes any doubts.
Email 3. The third and final email that gets the sale. From the previous two emails You have earned the reader’s trust , built an understanding of the product and removed any barriers to purchase. So now it is time to force the customer into a purchase decision. The best approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.
If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, use bullet points to draw attention to the main features. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see what benefits the product will bring to their lives.
The greater the benefits, the greater the likelihood of a sale.
The ability to write good copy for these emails is a good skill to learn as it will dramatically raise your profits. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.
If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are professionally written and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.
Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit
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