You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way?
And when it comes to the selling of your products or services, would it pay to speak to them!well!differently?
That’s what many marketing experts believe. Marsha Friedman, Founder of EMSI, a national publicity firm says that, “The way we are made up and the way we’re raised leads to the fact that men and women can process information very differently.”
Men tend to simplify and strip away extraneous detail due to the fact that they believe in beginning with the crucial point and supplying extra detail only when requested. Marsha Friedman adds, “On the other hand, women love the details! Women are interested in the entire story, not just elements.” Many times these observations are overlooked!although they are steeped in fact. Marsha Friedman adds, “If you have a broad market that encompasses both men in women, you really need to focus on how you communicate your message to them.” And if you are going to do electronic media (TV and talk radio) you should be even more mindful!
Consider, for example!’Report Talk Versus Rapport Talk‘
When it comes down to it men want the facts, or “reports”, while women want a more conversational approach or “rapport.”
How can you use this in your next interview?
Men and women, as you can see, have two distinct styles of communication. So how can you bring it into the marketing and promotion of your company? If you are targeting women, try using testimonials that tell satisfied customers “life changing” stories that really evoke emotion.
On the other hand, when focusing on the male market, get to the point! Marsha Friedman adds, “With men you need to tell them how things work, why they work and their future usagethings like that.”
What do you do if you are talking to both men and women? Just blend the two approaches. Be conversational and give out the main points to your product. Now you have some tips that will help you connect with your tv or radio audience! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at www.emsincorporated.com. As a public relations expert Marsha has the ability to get the media attention that you desire without budget busting monthly retainers.
Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit
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