The Best Way to Design a Popup Display

25 Oct

Posted by admin In Uncategorized

At the majority of trade shows displays, the back wall of the space is covered with a display such as a PopUp Display. This lets you make a striking statement about your company and/or its products and services

A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays makes a powerful statement about your product or service.

Of course it is possible just to throw the popup up against the back wall, place a table in front of it, fill the table with brochures, and get away with that. But there are better ways to do it. You should carefully calculate the space requirements and the specifications of your popup display, then design your display area around it.

As previously suggested your PopUp should serve both as a backdrop and your most important vehicle for promoting the image of your company and your “Primary Product Message”. Take a fews steps back from your display for a second and look at it from your customer’s point of view. What is he or she most interested in?

First, since she has probably traveled some distance to see some specific exhibits, she is probably looking for a familiar company logo. Make sure to give them what they are looking for. Use striking trade show graphics to display your logo in an obvious place near the top of the display’s surface. That way it will be as visible as possible above the heads of the people standing in front.

The same is true of your most important message. Try to encapsulate your product or service in a few words that you can focus on. This could very well be a product identifier such as a logo, especially if it is well known and easily identifiable. But it could also be a two or three word phrase that captures and identifies your product.

The objective is to keep it near the top of your display, on one, or at most two lines, where it is likely to get maximum exposure.

So that takes care of the top 1/3 or so of your display. The rest should be devoted to developing the “primary product message”. Forget about using lots of copy to actually tell people about your product. If the show is successful, you will spend most of your time blocking the view of your display, and your booth visitors won’t be able to take it all in anyway.

Use some creativity when you are your trade show display or booth. Typically you want to find a few large striking images and integrate them into a colorful background. Many of the best designs often use a single large image.

The important thing to remember is that visitors are not usually going to walk up to your popup and read the information on it. That is why you should take a graphic approach rather than an informational one. If you are considering sticking a bunch of information-intensive images on your display because you think that will give you more communication bang for your buck, forget it. It won’t. The situation, the environment, and the desire are just not right for this to happen.